UI/UX Principles #8: Law of Prägnanz

Our brain automatically simplifies complex forms to the simplest interpretation. Max Wertheimer discovered in 1910: People perceive complexity as simple, unified patterns - otherwise we would be overwhelmed by information.

Practical Application: Keep logos geometrically simple, reduce icons to core shapes, design layouts with clear basic forms. Avoid unnecessary embellishments - the eye seeks the simplest version anyway.

Result: Faster recognition, better memorability, more professional impression. Complex designs tire, simple designs communicate clearly and remain in memory.