UI/UX Principles #5: Chunking

Chunking organizes information into digestible chunks. George Miller recognized in 1956: Our brain processes grouped content significantly more efficiently than unrelated individual elements.

Practical Application: Visually separate product categories, divide forms into logical sections, clearly structure pricing tables. White space creates natural groupings, headlines define hierarchies.

Result: Users scan content faster, find relevant information immediately, leave frustrated less often. Properly visually chunked content reduces cognitive load by up to 40 percent.