How to Destroy Your Digital Identity

A former client replaced their custom-made website with a generic WordPress template - for "cost reasons".

The result: Standard placeholders & a generic template design that exists thousands of times on the web. No consistent use of CI/CD elements, target audience communication & conversion optimization. The recognition has completely disappeared - The website screams "amateur" and massively undermines the image.

The digital identity now sends completely wrong signals to potential customers. Only missing the @t-online.de business email for complete credibility loss.