2025-09-17
titleGoogle Makes SEO Secretly 10x More Expensive
Google has silently removed the "num=100" parameter - SEO tools can now only capture 10 instead of 100 search results per query. This means ten times higher costs for complete SERP analyses and longer waiting times.
Timing is no coincidence: After the US antitrust case and growing ChatGPT competition, Google is deliberately making data collection more difficult for third-party providers. All major SEO tools are affected - rankings can no longer be monitored cost-effectively.
For website operators, this means: Automated ranking tools become more expensive and unreliable. Those who continue to rely on cheap SEO will fall behind.
Professional SEO support becomes a survival necessity.